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BBC to invest in AI to help transform its education services

Sunday 21st April 2024

Hopes investment to make Bitesize more personalised and interactive will attract future licence-fee payers

The BBC plans to use a multimillion investment to transform its educational offering and attract the licence-fee payers of the future, with the help of artificial intelligence.

After being heavily relied upon by desperate parents during the pandemic lockdowns, the BBC is to announce a new £6m investment in BBC Bitesize to make learning more personalised and interactive for students from primary school onwards. The money is part of an effort to lock in young users’ relationship with the public service broadcaster.